Our Story
“Savour the taste of the world’s best coffee beans, perfectly roasted by our team and passionately prepared by our master baristas.”
Our team travels the world to meet directly with coffee growers, in search of the finest green beans and outstanding flavours. This direct trade has resulted in long-term and supportive relationships with farmers around the world, allowing us constant access to the premium quality green beans we need. We are involved in the entire process, from selecting the coffee, to meticulously monitoring the harvesting and processing, sorting, cleaning, drying, and storing of the beans, which enables us to deliver consistently high-quality products to our customers, every time.
Our company started operations in 2021 with an experienced team and a wealth of knowledge, from over 10 years in the coffee industry. With our expertise in coffee import, export, and roasting, we aim to integrate and share the knowledge of specialty coffee with the local market. Our goal is to engage in fair trade and supply specialty coffee to an ever-growing market of specialties in the UAE and neighbouring countries. We also aim to support consumers with anything related to coffee, coffee machinery, and the required tools and services.
Our Roastery
Our HACCP-Certified Roastery is based in Dubai, United Arab Emirates. Sourcing the only the most exquisite and freshest beans, we roast only the carefully regimented and best specialty coffees from around the world. Our undeniably exceptional coffee is something that you have always craved and should not be missed, we hope to see you soon!
Why Choose Us ?
- We are HACCP-Certified.
- Our focus is on sustainable development.
- We support small farmers by direct trade.
- All of our roasters, baristas, and staff are well-trained.
- We are flexible with your needs, expectations, and priorities.
- You are our priority and we are dedicated to building those relationships.
- We are the one destination for all your coffee, and coffee-related product needs.
- We select only the best and highest-quality coffee beans from Peru, Costa Rica, Ethiopia, Panama, Burundi, Tanzania, etc.
- We offer a conducive, welcoming, and friendly environment for customers to exchange ideas, share knowledge and learn.
- Our process has been carefully planned to be straightforward and seamless from receiving the order to the point of delivery.
Our Services
Training We Offer
Technical Services
- In-House– We provide in-house assistance for all types of coffee machines, grinders, etc. (La Marzocco, Dalla Corte, Simonelli, etc.)
- Out-Call – We arrange out-call services upon the request of our valued customers.
- Annual Maintenance Contract – We do offer AMC packages.
- Consultancy Services – We advise clients on their cafe setup and how to work with our coffee.
Customer Reviews
Our Team
Mr. Mohamed Al Sharji
Founder
